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SUMMARY
Dual degree MBA with Masters in Human Factors in Information Design and work experience in ux design and quality assurance. Motivated to learn new things, solve problems, find the best possible solutions, and communicate those solutions to stakeholders.
Additional Strengths
Proficient in Axure, Invision, Prototyper 5.6, Balsamiq, Optimal workshop, Adobe Illustrator, InDesign, Photoshop, Sketch, Google Analytics, HotJar heatmaps, SEO tools, Personalization, Sitecore, Java, SAP, MySQL, Tableau, Minitab, SharePoint, HTML, Domain management, Jira, IBM Watson Conversation (chatbot design)
UX Portfolio – https://rohitmaddipudi.com/
PROFESSIONAL WORK
IronMountain, Boston, MA
Manager, User Experience Design June 2016 – Present
- Lead all web design initiatives to improve user experience on all 50+ Iron Mountain websites and other digital presence.
- Strategize, plan and implement user research and design through communication and collaboration with product marketing, SEO, web development and other internal stakeholders.
- Formulated Information Architecture/ content structure based on the results through user research and collaboration with stakeholders.
- Work with personalization team for A/B testing strategies and decisions to go forward based on the results.
- Measure the impact of design decisions through data from analytics and session tracking tools to iterate on the design for improvement.
- Designed conversational chatbot based on IBM Watson artificial intelligence system to improve web support in countries where Livechat is not available.
- Established best practices to improve user experience and design process through design templates and libraries to improve resource efficiencies in implementing the design.
- Redesigned and launched websites in 13 countries (35 build in process) across North America, Central and Western Europe, Asia and Australia with improved navigation and content visibility
- Improved overall user engagement and increased conversions by 10 – 15%.
- Cultivated advocacy for UX and mentorship within the company through monthly internal presentations on different UX related topics and UX communities. Presented at a UXPA (Boston Chapter) monthly meeting on balancing user needs and wants to a crowd of 120.
- Awarded Iron Mountain’s ‘Applause’ award twice for contributions beyond the roles and responsibilities.
- Sirius decisions certified in “B-to-B marketing foundations” and “Inbound Marketing”.
MineralTree, Cambridge, MA
User experience designer September 2015 – April 2016
- Performed user research for to understand user needs and align them with business requirements.
- Created user journeys and wireframes for web applications and conducted usability testing for user feedback.
- Collaborated with product, development and customer support teams for product design.
- Conducted design reviews and iterated on the wireframes to ensure design accounts for end user needs and business goals.
- Helped marketing team with design needs for ad campaigns, infographics, whitepapers, case studies, and datasheets.
Intralinks, Waltham, MA
User experience designer May 2014 – August 2015
- Adapted design process to support agile methodology following design sprints with reviews, demos and iterative design.
- Designed applications for different platforms: mobile (iOS and Android), desktop (Mac and Windows) and web applications.
- Created user journeys, storyboards, wireframes and interactive prototypes through initial research of user needs, business goals, usability testing and iterative design to design intuitive and engaging products.
- Collaborated with internal stakeholders such as product, marketing, development and customer support teams for product design and customers for user research.
- Performed heuristic evaluation and competitive analysis to improve usability as well as the product features.
- Awarded “Standing Ovation Award” for the work on mobile platform. Improved consistency in design across desktop and web.
- Introduced knowledge sharing threads called “Love for UX” and “Espresso Shots” to share any interesting articles or facts related to UX and technology in general.
Massachusetts Medical Society, Waltham, MA
Quality Assurance Intern May 2013 – August 2013
- Created test scripts and performed functional testing as a quality assurance intern on the medical journal website.
- Performed a heuristic evaluation of the website (nejm.org) and presented to the business development team.
Wipro Technologies, Hyderabad, India
Software Engineer (Quality Assurance) January 2009 – July 2012
- Designed and executed the test plans. Collaborated with business analysts to determine the feasibility of functional specifications and business requirements.
- Implemented project based training plans like “buddy up” and “defect tracking tool” which helped in reducing the training period for new team members from two weeks to one week and increasing the efficiency of defect logging process.
EDUCATION
Bentley University – McCallum Graduate School of Business, Waltham, MA
Master of Business Administration August 2012 – May 2014
Concentration: Information systems and technology
MS in Human factors information design August 2013 – December 2014
Jawaharlal Nehru Technological University (JNTU), Hyderabad, India
Bachelor of Technology August 2004 – May 2008
Concentration: Biomedical Engineering
Academic Projects
- Designed a prototype interface for an intelligent computer system being developed at MIT’s Media lab.
- Planned and conducted a usability testing study on an access management application interface for managers.
- Conducted user research on the website ‘www.currentchoice.com’ using appropriate research methods.
- Recommended changes to the business process in change management department of a large IT hardware, software and services company through careful analysis of the current process as a part of Business Process Management course.
- Conducted “Political Risk Analysis” for joint venture into Turkey in renewable energy sector as part of Global Business Experience course.